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Using Jot Form to Build A Simple Opt In Form (And Build Your Buyers List)

Mike Sumsky — Thu, 21 Jun 2012 02:13:08 +0000

As a wholesaler, the two things that will determine your success are 1) your ability to find great deals, and 2) the quality of your buyers list. You should always be building your buyers list, and it’s best to set it on autopilot by creating an opt-in form on your website. There are a ton of great resources for doing this, such as aWeber, iContact, GetResponse and others (cost is minimal), but if you’re looking for a simple, free option, Jot Form is great. In this video I show you how to create a Jot Form to add to your website…or….you can use their hosted form even if you’d don’t have a website of your own.

Postlets Ads on Steroids! [How to Soup Up Your Online Ads]

Mike Sumsky — Fri, 01 Jun 2012 08:40:28 +0000

Postlets is an excellent website for creating eye catching and attractive online flyers for advertising your properties. The only problem, in my opinion, is that you’re limited by their basic templates, with no way to really get creative. Fear not, because I have a great solution for you, even if you’re not really tech savvy. You can create a basic Postlets ad, then copy and paste the code into an html editor like Kompozer. Then, you have an opportunity to really soup them up, even add clickable video links, alternate headlines and fonts and additional information. Check out the video and let me know what you think.

Getting Mailing Lists from The Title Company for Real Estate Marketing

Mike Sumsky — Mon, 30 Apr 2012 21:23:58 +0000

Did you know that you can get great mailing lists directly from your local title company, for pennies on the dollar? That’s right, you should’t have to pay a ton of money to get leads to mail to. The key is to find an investor-friendly title company that you plan to close your deals with. Call customer service and tell them you’re looking for a “farm list”. Realtors ask for these lists all the time for their marketing, and a title company should be very happy to provide you with a list for a very nominal fee (I usually pay just a couple bucks per list). One of the best lists to mail to is an absentee owner list. You can ask the title company to send you a list of homes in your area where the tax bill is being sent to a different address than the property address. In this video, I show you how to do this. Besides absentee owners, who else do you mail to? Let me know in the comments.

How to Have Your Yellow Letter Mailings “Done For You”

Mike Sumsky — Mon, 19 Mar 2012 20:06:08 +0000

Marketing, marketing, marketing. You’ve heard it all before, you’re not in the real estate business, you’re in the marketing business. To be successful, you need to generate lots of motivated seller leads. One of the best ways to do this is through direct mail, and one of the best ways to get the phone to ring is by sending out a simple yellow letter.

What is a yellow letter? It’s a handwritten message on yellow lined paper that simply says you’re interested in buying the recipients house. Very basic, but it works like a charm.

There are many ways to create yellow letters, you can write them yourself, you can use the ‘photo copier method’, or you can have someone else do them for you. In this video, I talk about yellowlettermail.com, which is one of the best yellow letter services out there. I ordered a sample letter/envelope and show you what it’s like.

So, how do you create your yellow letters?

Creating a Craigslist Motivated Seller Button….Literally

Mike Sumsky — Wed, 01 Feb 2012 15:44:54 +0000

What if finding motivated sellers on craigslist was just a button-click away? In this video, I show you how you can create that button so you can quickly and easily find the best deals on craigslist. This tip is awesome and will save you a ton of time.

Creating a Clickable Video Ad on Craigslist

Mike Sumsky — Tue, 03 Jan 2012 15:28:17 +0000

Craigslist is the ultimate free tool for selling houses. Video is the ultimate way to show your houses. In this video, I show you how I give the appearance of an embedded YouTube video right in the ad. This is a great way to advertise, especially if you’re using craigslist as a way to drive traffic to your real estate website. Enjoy, and please let me know how this works for you.

Automate Craigslist Seller Lead Prospecting with ifttt

Mike Sumsky — Sun, 01 Jan 2012 01:31:24 +0000

If you’re looking for a specific type of home or investment on Craiglist, here’s a very cool free tool that will email you anytime someone posts and ad on Craigslist that matches the criteria that you’re looking for. ifttt, stands for “if this, then that”. It’s a great website that will allow you to automate a lot of things on your computer, and the web, but I like to use it to have it notify me when certain ads are placed. Check out the video to see it in action.

Speaking of Craigslist, in a future video, I’ll show you how you can add a Craigslist “motivated seller button” to your web browser. Hope you like it, and be sure to comment.